Search Engine Promotion - your options explained

Автор: Carl Hruza 16.01.2010 15:33

Most people have limited knowledge when it comes to search engine ranking and the various
types of services on offer. We all know that having top 10 positions on some of the leading
engines can bring all the traffic we can handle, and then some. But how do we get those top
10 listings and what should we expect to pay to get them?

A simple way to approach this is to look at your competition. Do a quick search on one of the
leading engines like Google or AltaVista, using a search phrase that people might use when
looking for your products or services, and see what comes back.

As a basic 'rule of thumb' guide -

Between 100 and 5000 puts you in a 'low competition' category.
Between 5001 and 25000 puts you in a 'medium competition' category.
Between 25001 and 250,000 puts you in a 'high competition' category.
Over 250,000 puts you in a 'Extremely high competition' category.

Here are some examples we found on AltaVista:-

"detroit real estate" - 2.7M
"curtain fixtures" - 817,000
"auto parts" - 130,000
"mortgage loans" - 84,000
"coin collecting" - 14,000
"wedding accessories" - 9,000
"florida vacations" - 5,000
"model railways" - 5,000

Based on the above, determine the competitiveness of your category, then research the level
of service necessary for your site.

Once you have determined the level of competition for top positions in your business category,
use the following as a basic guide:

1 - Low to medium competition with no previous 'search engine optimization' - Locate a good
submission service who will give your home page a 'tune-up' then submit your site 'manually' to
all the leading engines and directories. Expect to pay around $25 to $65 per month.
2 - Medium to High competition on restricted budget - try to locate a service that will go
beyond basic Meta Tag revisions. Not all search engines pay much attention to what is in your
Meta tags, so look for someone who will make changes to the HTML on your key content
pages to give them a boost. Expect to pay around $55 to $95 per month.
3 - Sites with high or extremely high competition - you will encounter various approaches at
higher service levels. Most common is to use 'Doorway' pages and a separate 'Hallway'
domain. Think about Doorway/Hallway pages as pages that focus on a specific search phrase,
each targeting a specific search engine. It is common to have sites with over 100 custom
designed Doorway pages targeting multiple search phrases and multiple search engines.
Pricing varies greatly at these levels, and almost always include a setup fee then ongoing
monthly service fees.

Developing a better understanding of how it all works will help you decide the best approach for
your web site, and will help you make an informed decision based on realistic expectations.

ABOUT THE AUTHOR
Carl Hruza operates a successful web promotion and search ranking business, and offers
advice on all aspects of Internet Marketing and Promotion. Email Carl at Этот e-mail адрес защищен от спам-ботов, для его просмотра у Вас должен быть включен Javascript or
visit his site at http://topwebpromotion.com

About vetcharity.org based in India

Автор: Gabrielle Smith 16.01.2010 15:33

Vetcharity in Dharamsala and Bodhgaya, northern India are using the ABC program designed by WSPA and WHO to improve the health and control the population of dogs. ABC stands for animal birth control program which is a catch and spay program, coupled with a rabies vacination program.
Previous to using the ABC method, catch and kill programs had been widespread in India. These programs were not effectively controling the street dog population even though they being killed in huge quantities. It was found that the dog populations from neighbouring areas moved into to the fill the population gap and breeding increased. Another outcome of the catch and kill strategy is that it does nothing to encourage dog owner to neuter there own pets and help aid in population control. In many respect the ABC approach has positive effects for the long term of the animal and human population, with human rabies infection decreasing in the areas where ABC is practised.
Vetcharity.org will open a cliinic in Bodagaya during late 2004, which will include veterinary emergency services, an animal shelter and running a vacination and neutering program for the local dog population. The clinic will be staffed by volunteer vets and vet nurses.
A large animal project is being started to improve the health and welfare of working animals including horses, buffalo, donkeys and cows. These animals are used as transport for people and goods and are often suffering malnutrition and work in extreme heat up to 50 degrees and some without adequate water. Improving the condition of these animals will benefit the human community who earn a living from working with these animals. A mobile clinic will bring veterinary medicine to the site of working animals and provide veterinary care and education for the owners of the animals, it will also be shared by the dog spaying program.

About the Author

None

3 Tips For Dealing With Dog Emergencies

Автор: Gerald Njuguna 16.01.2010 15:33

Have you ever thought about what you need to do should your dog - or another dog - ever suffer a serious, life-threatening injury? What if they have a severe allergy to an insect bite or a bee sting? It's great to know your vet's phone number, but what if something happens during off hours? What if you don't know where the closest emergency animal clinic is located?

Augh! Enough with the questions already, right? Any emergency is stressful and scary, and one involving that furry little four-legged member of your family is no exception. The toughest of owners can be instantly reduced to helpless balls of mush if something's wrong with their dogs and they can't figure out what to do.

1. Preparation is key.

The key to getting through a veterinary emergency is preparation. You may think you have that covered with a first aid kit and having the phone number to your vet handy, but what if there isn't enough time to move your dog? You need to be well-versed in some of the more common animal emergencies just in case a situation ever arises. And hey, if a situation never arises, you'll still feel more confident knowing that you have the ability to deal with one.

2. Know how to care for wounds.

Did you know that you shouldn't use hydrogen peroxide on a bleeding wound? Nope. It slows clotting to the area, which means your dog could actually lose more blood than he would if you didn't use the peroxide at all. In fact, the best way to treat a deep, severely bleeding wound is to apply a clean cloth and hold it in place for five minutes, then tape the cloth to the wound. That original cloth should never be removed - that also slows clotting - and should instead be layered with more clean cloths if blood soaks through.

3. Know what to do about poisoning.

Did you know that certain varieties of toads, salamanders, newts, and other amphibians are poisonous if licked? Hey, guess who loves to hold little woodland critters in his mouth! Your dog. If you notice your pup drooling, whining, and wiping at his mouth after a trip into the forest, get him to a clean water source and rinse his mouth thoroughly. While the poison can be fatal if left in the mouth, it's fairly easy to cleanse from the tongue and glands.

Now imagine all of the scenarios that can happen to your dog, from fractured limbs to choking and everything in between. Do you really want to risk not knowing how to handle them? You don't have to anymore, since I've written "Secrets to a Healthy and Happy Pooch" book to help you learn how to cope with nearly any emergency as well as have the basis for handling all of the everyday and lifelong problems and situations you'll face with your dog. From choosing toys to cancer and everything in between, it's all in the book... as well as how to create the most effective first aid kit and handle the most common emergencies. Listen, even the most experienced dog owner needs a little help and advice now and then. "Secrets to a Healthy and Happy Pooch" is that constant source of help and advice.

About the Author

Gerald Njuguna is the owner of a dog lovers' site - DogPerfection.com - http://www.dogperfection.com. If you a looking for information dealing with everything to do with dog health, dog reciepes and ways to spoil your dogs for under $10 then visit us today at http://doglover.dogperfection.com to get your free gifts.

4 Things Frustrated Dog Owners Should Know

Автор: Mark Eckenrode 16.01.2010 15:33

4 Things Frustrated Dog Owners Should Know
by Mark Eckenrode

You